APO Product Options, Variants

APO Product Options, Variants

Pricing
Free plan available. Free trial available.
Popular with stores like yours
Based in United States
Rating
4.6 (473)
Developer
Mageworx

Advanced product options: 30+ option types, add-ons, bulk edit, multi-step, advanced rules & more.

Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup.

Go beyond Shopify native product option limits. Create option sets to apply across products or add product-level options. Dynamically update product price based on the options the shopper selects. From swatches to file uploads & dimensional formula-based price calculator, build product options that fit any configuration. Build multi-step flows, add advanced rules like show/hide. Bulk edit to manage large catalogs fast. Bundle upsells as product add-ons to grow AOV. No-code setup. more
  • Unlimited product options & variant options: option sets + product-level options
  • 31 option types: swatches, dropdown, buttons, text, range slider & file upload
  • Dimensional price calculator: formula pricing by width / height / length
  • Add-on products for upsells, bundles and cross-sells
  • Conditional rules (show/hide) + multi-step flows, bulk add/edit & localization
Popular with stores like yours
Based in United States

Languages

English

Works with

Pricing

Development stores

Free

Features

  • Free for development stores only

Starter

$14.99 / month

Features

  • Unlimited Products, Options, Orders
  • All 31 customizable option types
  • Swatches (with replace product image)
  • Upcharge Pricing: + $X, + X%, onetime
  • Conditional Logic (show/hide and more)
  • Add-on Products as Options
  • Multi-currency & translations
  • Edit options in cart

14-day free trial

Growth

$29.99 / month

Features

  • All features from Starter plan, plus:
  • Multi-step display mode
  • Formula-based options
  • Bulk edit for options sets
  • Bulk price edit - Fast bulk actions
  • Archive option values
  • Show options as sold out
  • Import / Export and Backups

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (473)

Overall rating
4.6
Counts per rating level
  • 86% of ratings are 5 stars
  • 5% of ratings are 4 stars
  • 2% of ratings are 3 stars
  • 2% of ratings are 2 stars
  • 6% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants recommend this app for managing complex product options, enhancing customer experience, and boosting sales. It's praised for flexibility, advanced customization, and seamless Shopify integration. The app handles complex rules without slowing down stores. Merchants commend the responsive support team for setup and troubleshooting assistance. It's highly recommended for stores needing advanced product customization due to its robust features and positive impact on business operations.

March 30, 2026

APO Product Options & Variants is a fantastic app built for Shopify. The support team is excellent ,always responsive and helpful. They consistently roll out new features and updates, and their problem solving attitude really stands out. Very happy with the overall experience!

Headboards Ltd (T/A The Bed Slats Workshop)
United Kingdom
Almost 3 years using the app
Mageworx replied March 30, 2026

Thank you for the 5-star review! 💜 We really appreciate your feedback and are so glad you’ve had a smooth experience.
Big thanks for the kind words about our team! We’ll keep bringing improvements and helping whenever you need us.

May 20, 2026

I think I have been using APO since almost the very beginning. I have a unique storefront that has a ton of variations, as well as customizations. The developers behind this app are amazing. They are always willing to help or even customize options based on what you need and are looking for. I left APO for a couple months while redesigning my website because I wanted to see what else was out there. I tried a company that has been around for a while that offers reporting on product options but I quickly learned that I was giving up an important aspect that APO allows which was the ability to work hand in hand with Wholesale Gorilla to manage my wholesale customers. Now if only they will start adding in the reporting features ;) Thank you all so much! And shoutout to Maggie for always helping me!

SeaVision USA
United States
About 1 year using the app
Mageworx replied May 20, 2026

Thank you so much for the 5-star review! 🌟 It truly means a lot that you’ve been with APO since the early days, and we’re really happy to have you back after exploring other options.
We’re glad APO fits your unique setup and continues to work well alongside the wholesale app for your wholesale customers.

And yes, we hear you on analytics/reporting. The request was forwarded to our product team for further research. If you have any specific metrics or reports you’d love to see, feel free to email details to apps@mageworx.com, as detailed feedback is incredibly helpful for prioritization.

Maggie sends her love and thanks you back for the shoutout! 💙

April 14, 2026

App is perfect for what we require, was a nightmare trying to locate one that offered this customisation with product options, ideal for our jewellers.

In addition, we have received 5-star swift support every time we have required it.

Thank you!

WatchStatus Ltd
United Kingdom
11 months using the app
Mageworx replied April 15, 2026

Really appreciate you sharing this!

Great to hear the app works well for your use case, and that our support has been helpful along the way. We’re always here if you need anything!

Support

App support provided by Mageworx.

Developer

Mageworx

80 S 8th St, Ste 900, Minneapolis, MN, 55402, US

Launched

June 15, 2016 · Changelog

More apps like this

4.9 out of 5 stars 4400 total reviews Free plan available
Product personalizer, customize products w/ variant options
4.9 out of 5 stars 2666 total reviews Free plan available
Add variant option w/ product personalizer, file upload, addon
4.9 out of 5 stars 903 total reviews Free plan available
All-in-one product customizer for custom variant options

Want to add an app?

Try Shopify free for 3 days