Klaviyo: Email Marketing & SMS

Name: Klaviyo: Email Marketing & SMS
Brand: Klaviyo
Rating: 4.7 (2560 reviews)

Pricing: Free to install
Rating: 4.7 (2,560)
Developer: Klaviyo

Grow smarter with AI-powered marketing and service automation for email marketing, SMS, and more.

Go beyond the basics with Klaviyo’s AI-first B2C CRM Built on Shopify’s commerce foundation, Klaviyo syncs Shopify data in milliseconds so every message and insight reflects what’s happening in your store right now. Unify data from 350+ integrations and boost performance with AI tools, smart segmentation, and automated workflows from Klaviyo’s AI Agents. Over 117k brands use Klaviyo and Shopify to grow faster with personalized emails, SMS, and AI-powered service that turns browsers into buyers.

Unify and activate real-time data from Shopify and 350+ apps across the journey
Use Marketing Agent to read your site and build launch-ready on-brand campaigns
Create AI-powered segments and flow triggers using historical and real-time data
Drive conversions with personalized email, SMS, WhatsApp, mobile push & pop-ups
Turn service moments into shopping moments with Customer Hub and Customer Agent

Popular with stores like yours: Based in United States

Highlights: Works with the latest themes

Languages

English, French, Spanish, German, Portuguese (Brazil), Korean, and Italian

Works with

Checkout
Customer accounts
Shopify Flow
Recharge
Aftership
Typeform
Meta Advertising
Gorgias
TikTok Advertising

Pricing

External charges may be billed by Klaviyo separately from your Shopify invoice. Learn more

Free

Free to install

Free to install. Email free forever for up to 250 contacts. SMS free for up to 150 SMS/MMS credits.

Sync Shopify data–tags, catalog, coupons
Templates for Email/SMS
Forms & push notifications
Segmentation & personalization
A/B testing
+more

SMS

$15 / month

Up to 1250 SMS/MMS credits. Includes carrier fees. Upgrade as you grow.

Multi-channel segmentation and flows
Smart opt-in & multi-channel list growth
SMS AI for campaign creation
Automated two-way conversations
Transactional SMS
Branded SMS links
Multi-channel A/B testing
Customizable multi-channel attribution

$20 / month

251-500 contacts. Upgrade as you grow.

Multi-channel segmentation and flows
Personalized product recommendations
Reputation repair AI for deliverability
Email AI for campaign creation
Send time optimization
Predictive analytics
Multi-channel A/B testing
160+ campaign templates

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days. See all pricing options

Reviews (2,560)

Overall rating

4.7

Counts per rating level

86% of ratings are 5 stars
2.2K
3% of ratings are 4 stars
73
1% of ratings are 3 stars
28
1% of ratings are 2 stars
31
9% of ratings are 1 stars
222

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for its seamless Shopify integration and powerful automation tools like abandoned cart recovery and post-purchase follow-ups. They appreciate the intuitive flow builder, advanced segmentation, and user-friendly email editor. The robust analytics and personalization options are noted for boosting sales and engagement. Responsive customer support and valuable educational resources further enhance the user experience, making it a key tool for e-commerce growth through targeted, data-driven campaigns.

September 4, 2025

I've been a customer for over 4 years and I can say the support has alway been subpar but now it's terrible. I've also incurred unauthorized account charges and now they auto-sent already delivered campaigns damaging our reputation. I would seriously consider using another app for the cost alone but the lack of support really makes the decision to go elsewhere easy.

Biowarrior Nutrition

United States

About 6 years using the app

Klaviyo replied September 16, 2025

Thank you for your feedback - it's valuable to us. Our team has reached out to you via email to help provide a resolution to this incident.

September 10, 2025

Klaviyo is by far the best email marketing programme out there. Knocks the spots of some other well-known offerings that I have tried. They have taken a complicated operation and made it simple for people with no prior experience, and offer exceptional training and support. I recommend Klaviyo to everyone and find it to be one of the most useful tools in my box for increasing customer loyalty and conversions.

Wine at Home

United Kingdom

Almost 4 years using the app

Klaviyo replied September 16, 2025

Thank you so much for the shout out! We always aim to provide the best support, and to make sure that our platform is easy to use. We're glad to hear you're having success with Klaviyo, and we appreciate the 5 stars!

August 25, 2025

Klaviyo is extremely expensive, yet their support feels arrogant and useless. Instead of solving real issues, the support team seems focused on closing tickets with vague answers and tricks to push you away. Meanwhile, the platform creates massive problems. In our case, customers abusing discount codes and causing endless order headaches.

For nearly €500 a month, this is unacceptable. Shopify Email is not only €500 cheaper per month, it also works much better.

Eardopes

Netherlands

Over 5 years using the app

Klaviyo replied August 26, 2025

Thank you for sharing your experience with Klaviyo. We certainly don't want you to have a negative experience with our support team, and want to ensure your issues are resolved. A member of our Support Leadership team will be following up with you via email.