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Requirements to display and sell products on Shop

There are two separate sets of requirements for Shop, which determine whether you can only display your products to customers on Shop, or also sell them directly on Shop:

If your store meets the requirements to display on Shop but not the requirements to sell directly on Shop, then your products are still visible on Shop, but customers are redirected to your online store to complete their purchase. If your store meets both sets of requirements, then customers can purchase your products without leaving Shop. Learn more about displaying and selling products on Shop.

Eligible stores are automatically added to Shop. You don't need to have the Shop channel installed to be eligible, but installing the channel gives you access to additional features and settings. If your store is eligible to sell directly on Shop, then you might still receive orders through Shop even if you haven't installed the Shop channel.

If you make changes to your store to meet these requirements, then it can take up to 48 hours for the changes to come into effect and for your approval status to update.

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Requirements to display your store and products on Shop

When your store meets the following requirements, customers can browse your products on Shop, and are directed to your online store to complete their purchase:

  • Compliance with Terms of Service and Acceptable Use Policy: Your store complies with Shopify's Terms of Service and Acceptable Use Policy.
  • Active Shopify plan: Your store is on an active Shopify plan. Learn more about checking or upgrading your current plan.
  • Business details: Your business details have been added to your store.
  • Fulfilled orders: Your store has fulfilled at least one order.
  • Online Store sales channel: Your store has the Online Store sales channel, and the store isn't set to private mode. Learn more about private mode for your online store.
  • Customer access: Your Online Store isn't restricted to B2B customers only.
  • App compatibility: You're not using any password control or age verification apps such as Advanced Registration, B2B Login Access Management, Login to View Price, and MagicPass Wholesale.
    • The Locksmith password control app is an exception, and is compatible with Shop. If you lock certain products with Locksmith, then your store is still displayed on Shop, and your locked products remain hidden on your Shop Store.

Requirements to sell directly on Shop

When your store meets the following requirements, customers can browse and buy your products without leaving Shop, and you can run Shop Campaigns:

  • Compliance with Terms of Service and Acceptable Use Policy: Your store complies with Shopify's Terms of Service and Acceptable Use Policy.
  • Active Shopify plan: Your store is on an active Shopify plan. Learn more about checking or upgrading your current plan.
  • Activation of Shopify Payments: Your store has Shopify Payments activated. Learn more about Shopify Payments requirements.
  • Chargeback rate: Your store has had a chargeback rate of less than 5% in the last 90 days. Your chargeback rate includes any chargebacks placed on transactions that are processed with Shopify Payments.
  • Product eligibility: At least one of your products meets Shop's product eligibility requirements. If you sell a combination of prohibited products and approved products, then only approved products are available on Shop. Learn more about product eligibility troubleshooting.
  • Online Store sales channel: Your store has the Online Store sales channel, and the store isn't set to private mode. Learn more about private mode for your online store.
  • Customer access: Your Online Store isn't restricted to B2B customers only.
  • App compatibility: You're not using any password control or age verification apps such as Advanced Registration, B2B Login Access Management, Login to View Price, and MagicPass Wholesale.
    • The Locksmith password control app is an exception, and is compatible with Shop. If you lock certain products with Locksmith, then your store is still displayed on Shop, and your locked products remain hidden on your Shop Store.