Creating email marketing campaigns using Shopify Messaging
You can create and send emails from your Shopify admin using Shopify Messaging. You can use default email templates or build your own branded templates so that your emails match your store's design. You can also select which segment of customers receives your emails, allowing you to tailor the content that you send to the interests of each segment.
Draft emails are saved automatically as you edit them, and they aren't sent until you confirm that the email is ready.
To create a marketing automation using Shopify Messaging, such as a welcome email or abandoned checkout email, refer to Creating marketing automations in Shopify Messaging.