Rich Floyd Fine Art
Theme looks amazing, and the customer service is made of actual people who respond quickly and are very knowledgeable and friendly. Highly recommend this theme and also Safe As Milk developers.
Morning
$380 USD
Part of Venue • Beautiful, modern, and versatile with features that drive growth
by Safe As Milk
Choosing a theme is just the start. Get superb updates, incredible support, and a dedicated team that’s fully invested in helping you grow.
Packed with powerful upsell tools that won’t slow your store. Maximum speed, performance, and selling power from product page to cart.
With 30+ flexible sections and regular updates, your theme evolves with you and is ready when your store needs that next big feature.
WHAT'S INCLUDED
Features
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Cart and checkout
- Cart notes
- Gift wrapping
- In-store pickups
- Pre-order
- Quick buy
- Sign in with Shop
- Slide-out cart
Marketing and conversion
- Age verifier
- Blogs
- Countdown timer
- Cross-selling
- Customizable contact form
- EU translations (EN, FR, IT, DE, ES)
- FAQ page
- In-menu promos
- Press coverage
- Product badges
- Promo banners
- Promo popups
- Promo tiles
- Quick view
- Recommended products
- Stock counter
- Trust badges
Merchandising
- Animation
- Before/after image slider
- Color swatches
- High-resolution images
- Image galleries
- Image rollover
- Image zoom
- Lookbooks
- Product options
- Product tabs
- Product videos
- Shipping/delivery information
- Size chart
- Slideshow
- Usage information
Product discovery
- Back-to-top button
- Breadcrumbs
- Collection page navigation
- Enhanced search
- Mega menu
- Product filtering and sorting
- Recommended products
- Sticky header
- Swatch filters
Presets
Venue comes with 5 ready-made designs for your store, including Morning
Morning
Venue
Evening
Weekend
Sunset
Stores using this theme
Reviews
98% positive
527 reviews for all presets
Positive reviews
516
Neutral reviews
3
Negative reviews
8
Funq Wear
Very helpful support and nice theme. Easy tonwork with. Can warmly recommend.
ST-VITRINEN
Still haven't figured out why I bought a theme called Morning and gettin' charged and referred to a theme called Venue. But as far as I can tell, Morning is a stunnin' beaut. Support is very helpful and, very important for us impatient Shopify users, fast. Good one.
CannyCo Europe
Not only is this a great, versatile theme with a stunning appearance in both desktop and mobile view, what makes it stand out head and shoulders above the rest is the quality and level of support. I am an absolute Shopify novice and the Safe As Milk support guys have been fantastic with me, always patient and professional with very timely follow up. Highly recommended.
Designed by Safe As Milk
Version 18.0.1
• October 24, 2025Maintenance release. This update includes a handful of bug fixes and small quality-of-life improvements to ensure smoother performance and an even better experience.
Theme documentation
Designer contact details
Brighton, ENG, GB
support@safeasmilk.co
Crafted for commerce
The world’s best online stores use Shopify themes
- Future proof
- Regularly updated and always works with the newest Shopify features.
- Play before you pay
- Customize until you love it. Only pay when you publish.
- Blazing fast checkout
- Speed-tested so your customers check out in record time.
- Keep it forever
- One-time payment, lifetime license for your store. No expiration.