Global brands face a critical challenge: maintaining regional brand control while driving digital growth. Traditional multi-site approaches create friction that delays launches and drains resources.
The solution? Unify—a management integration by RunDTC and Contentstack on Shopify that provides brands with a centralized platform to manage content across all their Shopify storefronts. The proof? Steve Madden achieved 16% higher conversion rates while maintaining brand consistency.
Why multi-store management holds enterprises back
Global retailers often run multiple regional sites across several brands. Instead of innovating, teams spend a significant amount of time duplicating content and coordinating workflows, stretching launches from weeks to months.
Some of the key challenges they face are:
- Fragmented operations, including siloed workflows, inconsistent brand experiences
- Slow speed-to-market, with resource-heavy campaign launches
- Governance gaps, making it risky to scale with limited permissions
- Technical overhead, highlighting the desire for digital experience platform (DXP) benefits without headless cost and complexity
With Unify, get enterprise control without enterprise complexity
Unify delivers what global brands need most—a single command center to manage Shopify storefronts efficiently, securely, and at scale. The platform was designed for the realities of global retail, eliminating operational silos while streamlining global content workflows.
What sets Unify apart:
- One command center for global operations: Centrally manage all Shopify stores across regions, brands, and business units from a single interface, eliminating operational silos and disjointed workflows.
- DXP benefits without headless complexity: Harness Shopify's native Liquid architecture and extensive app ecosystem without the high costs and complexity of traditional headless builds.
- Enterprise-grade controls: Fine-grained permissions enable role-based access to specific pages and content types, while advanced staging and preview capabilities allow teams to easily preview content, schedule releases, and maintain visibility across every storefront before going live.
- Faster time-to-market: Multiple staging environments for previewing changes in each storefront accelerate global launches with governance built in.
How Steve Madden proves the power of Unify
As Steve Madden expanded globally, managing 30+ sites across multiple brands became increasingly complex. They faced challenges with inconsistent brand experiences, sluggish performance, and fragmented systems from local teams using independent admin instances.
The breakthrough came with Unify. By consolidating multiple Shopify stores across regions and brands, Steve Madden achieved:
- 30 global sites launched across 3 brands
- 16% increase in conversion rates
- Localized content with consistent global brand control
"Unify has completely transformed how we manage our global Shopify storefronts. Our teams can now update, stage, and launch content across multiple brands and regions from a single platform without waiting on developers. It's helped us accelerate campaign launches, improve brand consistency, and respond to market trends faster than ever before."
—Jon Grigson, VP of Global Technology and Ecommerce at Steve Madden
Accelerate your multi-site commerce journey
Global expansion shouldn't require exponential complexity. As markets evolve and consumer expectations rise, the ability to move quickly while maintaining brand consistency becomes a competitive advantage rather than an operational burden.
For brands managing multiple storefronts today, the question isn't whether to scale, but how to do so without sacrificing speed or control. Unify transforms this traditionally complex balance into a streamlined operational model that adapts to your business needs.
Whether you're managing a handful of regional sites or dozens of storefronts across multiple brands, the path forward no longer requires choosing between agility and governance. The brands that will lead tomorrow's global commerce landscape are already reimagining their multi-site strategies today.
