Most growing retailers face the same challenge: Systems that served them well at $1 million in revenue start showing strain as they scale. They may end up spending hours manually entering data, working tirelessly in spreadsheets to reconcile orders from their online store, POS system, B2B and wholesale platform. This often presents the difficult decision between continuing with time-intensive manual processes that consume your team's valuable hours, or investing in complex custom solutions that require ongoing maintenance and updates.
The real impact to solve for isn't just operational complexity, but the opportunities missed when your team focuses on routine administrative tasks instead of doing the strategic work that drives growth. That’s where Shopify and NetSuite step in. As NetSuite's only partner with active retail POS and B2B connectors, this integration provides real-time synchronization that competitors simply can't match.
Eliminates manual operations with real-time synchronization across all channels
While others rely on scheduled syncs and third-party connectors, Shopify and NetSuite deliver real-time data flow that unifies retail across channels. Our unified commerce approach supports your operations by empowering you to:
- Manage both ecommerce and physical store inventory in one place: Product details, pricing, and inventory levels sync automatically between NetSuite and your Shopify online store and physical locations.
- Seamlessly operate B2B and B2C from a single platform: The B2B Connector enables company-specific pricing, custom catalogs, payment terms, and approval workflows—all synchronized directly with NetSuite without additional integration points.
- End manual data entry: Real-time synchronization from Shopify POS to NetSuite ERP eliminates hours of daily administrative work.
- Automate order processing: Orders flow automatically from your ERP to customers, third-party logistics providers (3PLs), vendors, or specific warehouses.
- Centralize financials and reporting: NetSuite ERP is your single source of information across your entire business lines.
- Automate settlement processing: Returns, refunds, and cancellations are processed automatically without manual intervention.
How high-growth retail brands already use NetSuite and Shopify
Over 3,700 joint retailers at every stage of growth have worked with Shopify and NetSuite to grow with their ambitions rather than limiting them.
Good American is a prime example of the growth our solution supports: Starting as a DTC brand, they scaled into a multichannel powerhouse with Shopify and NetSuite—without the growing pains typically associated with rapid expansion. The result was a 65% reduction in inventory discrepancies that has freed the team to focus on strategic growth.
"We didn't have to rip and replace systems as we grew," explains Good American's operations team. "The same Shopify and NetSuite integration that supported us at $5 million in revenue continued to perform flawlessly as we crossed $100 million, adding wholesale channels and physical retail along the way.”
Cotopaxi also shows how automation scales with complexity. As they expanded from pure DTC into wholesale, retail stores, and international markets, their operational workload decreased—even as the business grew.
We’ve never paused growth initiatives because our systems couldn’t handle the volume or complexity. The Shopify and NetSuite connection has expanded its capabilities alongside our business, supporting new channels and markets without requiring us to completely revamp our technology stack.
-Stephan Jacob, Founder and Chief Global Growth Officer, Cotopaxi
Additionally, gorjana uses real-time synchronization to support their retail expansion. Even as they grew to over 110 physical locations nationwide, their finance team has been able to close books faster with accurate, real-time sales data flowing directly from every Shopify POS location to NetSuite without manual intervention or reconciliation work.
The future of retail is automated operations
From emerging brands to established enterprises, the Shopify and NetSuite partnership provides a unique advantage: a commerce architecture that evolves with your business. Our broad ecosystem of joint retailers demonstrates that investing in unified commerce from the beginning eliminates the costly plateaus that typically interrupt growth when systems can’t keep pace with business evolution.
When commerce operations flow through a single, scalable connection rather than a multitude of integrations, businesses can focus on their next growth phase rather than worrying if their technology can support it. That's not just unified commerce—it's unified commerce that stands the test of time.
