Microsoft Channel

Microsoft Channel

Pricing
Free to install. Additional charges may apply.
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin
Rating
4.0 (318)
Developer
Microsoft

Easily reach millions of new consumers and grow your business with Microsoft Advertising.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab.

With the Microsoft Channel app, Shopify merchants can now easily connect with millions of people at the intersection of work and life on the Microsoft Search Network and Microsoft Audience Network. The onboarding is simple, allowing you to showcase your products using paid and free listings and connect with consumers who are more likely to make a purchase online. With free listings, you are automatically able to show on the Microsoft Bing Shopping tab and the Microsoft Start Shopping tab. more
  • Grow your business with a large valuable audience
  • Showcase your products with free and paid listings
  • Ensure your success with real time reporting
Popular with stores like yours
Based in United States
Highlights
Use directly in Shopify admin

Languages

English

Works with

Pricing

Free

Free to install

You set your daily campaign budget. Ad spend is billed directly through your Microsoft Advertising account.

All charges are billed in USD.

Reviews (318)

Overall rating
4
Counts per rating level
  • 59% of ratings are 5 stars
  • 11% of ratings are 4 stars
  • 4% of ratings are 3 stars
  • 3% of ratings are 2 stars
  • 24% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants appreciate this app for its easy setup and user-friendly interface, noting its similarity to Google but with easier navigation. They praise the responsive customer support and the quick product syncing and advertising campaign setups. Unique features that boost rankings with less competition and educational resources like the Microsoft Advertising Certified Professional Course are also highlighted, enhancing their platform understanding.

November 3, 2025

Extremely frustrating. I signed up for Microsoft Ads using the 'Sign up with Google' link, but the Shopify app DOES NOT allow you to 'Sign in with Google' - it simply says the account doesn't exist.

WARNING TO READERS: DO NOT sign up for Microsoft Ads using your Google account! You'll end up in an endless conversion with support reps who don't understand the issue and don't even have the permissions to fix it.

Hardcore Catholics
United States
2 days using the app
Microsoft replied November 4, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

July 20, 2025

I did have a few hiccups getting started and connected to Microsoft but support was always exceptional. Now things are connected and rolling well. Not as much traffic as google obviously, but it's there and you have less competition in a way so you can rank higher and still see great results.

WoodArtSupply
United States
Almost 2 years using the app
Microsoft replied July 22, 2025

Thank you for your review and for your positive feedback. Please do not hesitate to reach out to us at msftadsappsupport@microsoft.com if you ever need any assistance or have any questions. We will be more than happy to assist you further.

November 2, 2025

After creating a new Microsoft Advertising account and completing the identity verification process, our account was automatically suspended without any clear explanation. Despite multiple attempts to contact support, we have not received a reasonable or detailed response clarifying the reason for this action.
Our appeal was promptly rejected without further discussion or evidence provided. This experience is particularly frustrating given that we have been long-time users of Bing Webmaster Tools for over ten years and are active advertisers with Google, managing over €50,000 in monthly ad spend without any issues.
We are deeply disappointed by the lack of transparency, communication, and customer care shown in this matter. While we respect Microsoft’s right to enforce its policies, we believe legitimate businesses should be given at least a fair opportunity to clarify or correct potential misunderstandings.

SilikonBackform
Germany
About 19 hours using the app
Microsoft replied November 3, 2025

We appreciate your feedback, and we are sorry about these negative experiences with our app. Please allow us another opportunity to assist you with this issue by reaching out to us at msftadsappsupport@microsoft.com. We are committed to helping you get set up to run your ads with Microsoft Advertising.

Support

App support provided by Microsoft.

Developer

Microsoft

One Microsoft Way, Redmond, WA, 98052, US

Launched

September 30, 2019

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, content providers

  • Customers

    Name, email address, phone number, physical address, geolocation, IP address, browser and operating system, browsing behavior, client ID cookie

  • Store owner

    Name, email address, phone number, physical address

  • Content providers

    Email address, IP address, browser and operating system

View and edit store data:

Customers, products, orders, marketing, store analytics, Online Store, Shopify admin

  • View customers

    Browsing behavior

  • Edit products

    Inventory, product listings, products, or collections

  • View orders

    Shipping information

  • Edit marketing

    Marketing events

  • Edit store analytics

    Pixels

  • Edit your Online Store

    Pages on your Online Store or script tags in your Online Store

  • View Shopify admin

    Legal policies

  • Edit other data

    Locales, Shopify Markets settings, or resource feedbacks

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