Variant Image Wizard + Swatch

Name: Variant Image Wizard + Swatch
Brand: ProductWiz Inc.
Rating: 4.6 (218 reviews)

Pricing: Free plan available. Free trial available.
Rating: 4.6 (218)
Developer: ProductWiz Inc.

View demo store

Increase conversion by showcasing professional color swatches and multiple images per variant

With Variant Wizard, you can easily personalize how your variants appear on your product pages. We make this possible with an advanced swatch configurator that allows you to customize product options however you want to better emphasize your offerings. In addition, we provide you with an elegant drag-and-drop user interface where you can configure multiple images per variant. This declutters your product pages and minimizes returns by ensuring that your customers buy the correct product variant.

Variant images: show only the relevant product images for the selected variant
Customize product options as image and color swatch, buttons and dropdowns
Add tooltips, titles, subtitles, alerts, etc. to your product options
Easily link products together with our Group Products as Swatches feature
Compatible with videos, 3D models, and supports a wide variety of themes

Popular with stores like yours: Based in United States

Languages

English, German, French, Spanish, Portuguese (Portugal), Portuguese (Brazil), Japanese, Chinese (Simplified), Chinese (Traditional), Italian, and Korean

Works with

GO Product Page Gallery + Zoom

Pricing

Free Plan

Free

Features

Product options
Variant images (up to 5 products)
Product image gallery
Only Shopify free themes

Starter Plan

$4.99 / month

Features

Everything from the FREE PLAN
Variant images (unlimited products)
Only Shopify free themes

14-day free trial

Pro Plan

$7.99 / month

Features

Everything from the STARTER PLAN
Variant images bulk edit
Group Products As Swatches
Videos & models
All themes

14-day free trial

All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.

Reviews (218)

Overall rating

4.6

Counts per rating level

94% of ratings are 5 stars
205
1% of ratings are 4 stars
2
2% of ratings are 3 stars
4
0% of ratings are 2 stars
1
3% of ratings are 1 stars
6

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly value this app for its ability to organize variant images and enhance product pages, especially useful for stores with large inventories. It offers advanced features like multi-color swatches and variant-specific image displays, with customization options to match store aesthetics. The app integrates well with Shopify themes and is supported by responsive customer service, skilled in quick bug fixes and custom coding.

November 14, 2025

Really nice app to upgrade product page color swatches and sizes from the standard Shopify variants. Price is really good compared to other ones out there and the support is top notch! Jake is really responsive and answers inquiries fast. He helped me through some issues that involved needing code and I'm very appreciative he took the time to go back and forth with me to get it resolved. Highly recommend.

Head for the Trails

United States

4 months using the app

March 9, 2026

Very easy to use. Amazing support team.

Tru

United States

About 3 years using the app

February 26, 2026

Very good except ONE MAJOR ISSUE. It changes the theme product view. I have it as carousel, carousel with with thumbnails on mobile.

It defualts it to grid, and bullet points on mobile, no way to change it, other than that, very good. But can't use it until fixed

aviro

United States

16 minutes using the app

ProductWiz Inc. replied February 27, 2026

Thank you for your feedback — we really appreciate it!

You can adjust the product image gallery settings within our app so it doesn’t default to a grid layout. If you’d like to use a carousel with thumbnails (including on mobile), you can configure this in the app settings by following this guide: https://help.productwiz.io/variant-wizard/faq/general#change-my-product-gallerys-settings

The gallery layout can be customized separately for desktop and mobile, so you should be able to match your theme’s original carousel setup on both devices.

If you’re still seeing it default to grid or bullet points on mobile, please reach out to me directly at jake@productwiz.io and I’ll be happy to take a closer look and help get this resolved for you.