Shopify Forms

Shopify Forms

Pricing
Free
Popular with stores like yours
Based in United States
Rating
4.3 (582)
Developer
Shopify

Grow your contact list and convert new leads with Shopify’s customizable forms tool.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve.

Shopify Forms lets you easily add a form to your store, so you can convert visitors into leads and, eventually, sales. Create inline and pop-up forms to collect wholesale leads, subscriber signups, and essential business information. Add colors and images that match your store’s branding, incentivize with discounts, and translate your forms into different languages. Use submission data to build customer profiles and personalize engagement. Plus, analyze performance metrics to learn and improve. more
  • Add pop-ups and inline forms to capture leads, and tag new customers
  • Customize forms with text, images, metafields, discounts, and triggers
  • Translate forms in-app to align with localized store content
  • Boost conversions among 200M+ Shop users, automatically
  • Store, segment, and leverage customer data—all within a secure platform
Popular with stores like yours
Based in United States

Languages

English, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese

Works with

  • Shopify Admin
  • Shopify Email

Reviews (582)

Overall rating
4.3
Counts per rating level
  • 64% of ratings are 5 stars
  • 13% of ratings are 4 stars
  • 8% of ratings are 3 stars
  • 5% of ratings are 2 stars
  • 10% of ratings are 1 stars
What merchants think

Feedback submitted

Merchants highly praise this app for boosting customer engagement and sales through easy-to-create email subscribe pop-ups and in-line forms. Its simplicity and effectiveness make it ideal for those with limited technical skills, while its reliable performance ensures smooth email capturing and form submissions. Merchants describe it as a game changer for enhancing lead generation and sales.

February 23, 2026

For the most part it is easy to use and successful at managing registrations. An update that we'd find helpful would be creating some sort of visual status tracking for form submissions (such as highlight/checkmark) - currently they all look the same and stay visible even after they have been completed. Currently we have to click in to the customer to see the tag we use to indicate completion.

Pink Panache Brands
United States
Over 2 years using the app
February 21, 2026

App doesn't notify you when you get a form submission. I found a wholesaler request FOUR MONTHS after they'd tried to reach out.

stace of spades
United States
Almost 2 years using the app
February 25, 2026

We’ve been using Shopify Forms successfully for a long time, but since February 21 we’ve encountered a serious issue that’s impacting our order processing.

When a customer first signs up via a form (where only first name and email are collected), Shopify creates a customer profile without a last name. Later, when that same customer places an order and enters their full name at checkout, the order contains the correct full name for shipping — but the original customer profile, what is showing in the order tab, is not updated with the last name.

This creates major downstream issues for integrations (in our case, our ERP system), because many systems rely on the customer profile data rather than the order address. As a result, orders fail to sync due to missing last names.

This behavior did not cause issues for us before, so it appears something may have changed recently in how customer data is handled at your side.

For businesses that rely on external systems, this is not a small inconvenience — it directly affects order processing and operations.

We hope this can be addressed quickly, as it forces merchants to add friction (like requiring last name for newsletter signups) just to avoid system failures.

Kind regards,
Lucienne from Vacu Vin

Vacu Vin BV
Netherlands
Over 1 year using the app

Support

App support provided by Shopify.

Developer

Shopify

151 O’Connor St, Ottawa, ON, ON, CA

Launched

November 1, 2022

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View personal data:

Customers, store owner, blog contributors

  • Customers

    Name, email address, phone number, physical address

  • Store owner

    Name, email address, phone number, physical address

  • Blog contributors

    Email address, IP address, browser and operating system

View and edit store data:

Customers, discounts, marketing, store analytics, Online Store, Shopify admin

  • Edit customers

    Customer data

  • View discounts

    Discount codes and promotions

  • View marketing

    Marketing events

  • View store analytics

    Analytics

  • Edit Online Store

    Online Store pages, metaobject definitions, metaobjects, checking for web cookies and conversion tracking pixels, theme

  • Edit Shopify admin

    Files

  • View other data

    Brand settings, checkout settings, locales

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