Shopify Translate & Adapt

Name: Shopify Translate & Adapt
Brand: Shopify
Rating: 4.5 (1413 reviews)

Pricing: Free
Rating: 4.5 (1,413)
Developer: Shopify

Speak every customer’s language. It’s easy to translate and adapt your store content for any market.

Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance.

Manually add, edit, and review translations with the side-by-side editor.
Use translations by Shopify for up to 2 languages.
Adapt content to reflect spelling and messaging variations between markets.
Localize directly from the theme editor, or any resource page in your admin.

Popular with stores like yours: Based in United States

Languages

Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Spanish, Swedish, Thai, Turkish, and Vietnamese

Works with

Shopify Admin

Reviews (1,413)

Overall rating

4.5

Counts per rating level

71% of ratings are 5 stars
1.0K
19% of ratings are 4 stars
262
4% of ratings are 3 stars
50
3% of ratings are 2 stars
36
5% of ratings are 1 stars
65

All reviews

What merchants think

This is generated by Shopify Magic. It's shown when an app has 100+ reviews and at least a 4.0 overall rating.

Feedback submitted

Merchants highly recommend this app for expanding into international markets and making stores accessible in multiple languages. They describe it as easy to use, with a clean interface and side‑by‑side editor. Automatic translations are considered very good, with flexible workflows for manual refinement. Integration with Shopify is seamless, documentation and tutorials are helpful, and many note strong value, time savings, and increased reach, even with some language limits.

September 12, 2026

After spending 12 hours trying to resolve this with Shopify Support, I was ultimately told to translate the email manually.

The problem is that Translate & Adapt does not use the customized email template I created. Instead, it keeps pulling the original Shopify template. This is clearly a bug or, at the very least, a serious inconsistency in how the two systems work together.

There is absolutely no reason for Translate & Adapt to use an outdated/original template when the customized version is the one currently configured in Shopify. The support team should be fixing the underlying issue instead of asking customers to manually translate everything as a workaround.

Very frustrating experience, especially after spending 12 hours with support.

Lux Bossa by Soul

Netherlands

9 months using the app

August 2, 2026

For some reason it auto translates only 2 languages. No obvious way to translate more. This is not mentioned anywhere, only when you reach the limit.

Made Without

Latvia

Almost 2 years using the app

July 30, 2026

I wish I could give it zero stars. Absolutely terrible customer service. I was manually translating a language and it took one of the "free" auto translate spots for it. The system is clunky and slow and the customer service was completely clueless.

Avoid, you'll end up needing another solution anyway so just get it now.

PW Willow Pty Ltd

Australia

2 days using the app

Support

App support provided by Shopify.

Resources

FAQ

Developer

Shopify

151 O’Connor St, Ottawa, ON, ON, CA

Launched

August 16, 2022

Data access

This app needs access to the following data to work on your store. Learn why in the developer's privacy policy .

View staff and contributor data:

Store owner, blog contributors

Store owner

Name, email address, phone number, physical address
Blog contributors

Email address, IP address, browser and operating system

View and edit store data:

Products, orders, Online Store, custom data, Shopify admin, other services

Edit products

Products, collections
View orders

Delivery profile and location group information assigned to the app
Edit Online Store

Online Store pages, checking for web cookies and conversion tracking pixels, theme
Edit custom data

Metaobject definitions, metaobjects
View Shopify admin

Files, legal policies, privacy settings
View other services

Apps
Edit other data

Locales, Shopify Markets settings, notification settings, Online Store navigation, shipping rules, images, translations